DEEJU — Engineered for Extraordinary Waterscapes

ENGINEERING EXTRAORDINARY
WATERSCAPES.

A CAPI COMPANY

North American Standards · Global Capability · Local Execution

Two Continents. One Standard.

American base.
Middle East presence.

DEEJU brings together advanced pool-liner technology, carefully controlled production, and rigorous quality standards developed around the expectations of the North American market—backed by the U.S. operation, with regional inventory, installation expertise and after-sales support in Egypt.

USA / Corporate CAPI CANADIAN AMERICAN PLASTIC INDUSTRIES

4525 Macro Drive
San Antonio, Texas 78218, USA
1-732-208-6932

Middle East DEEJU FLAGSHIP SHOWROOM

Showroom B22-01, Walk of Cairo
Sheikh Zayed, Giza, Egypt
01063697054

Why Deeju?

Extraordinary water deserves
an extraordinary foundation.

We don’t simply sell pool liners.
We engineer the surface behind the water.

North American Materials Expertise
Curated Architectural Collections
Specialized Aquatic Applications
Up to 15-Year Warranty
Regional Showroom & Project Support
From Private Pools to Destination Lagoons

Beauty is expected.
Performance is non-negotiable.

Inside a Deeju Liner

Every layer, engineered.

Exploded cross-section of a DEEJU reinforced liner
  • 01
    PROTECTIVE SURFACE TECHNOLOGY

    Helps protect the printed surface against chemicals, staining, UV exposure and everyday pool conditions.

  • 02
    DESIGN / PRINT LAYER

    Creates the visual depth, texture and color that define the finished pool.

  • 03
    STRUCTURAL PVC LAYERS

    Engineered for flexibility, waterproofing and long-term dimensional performance.

  • 04
    REINFORCEMENT

    Adds strength and stability to the complete membrane system.

1.5 MM  |  REINFORCED PVC  |  MULTILAYER VARNISH  |  EN 15836-2

Technology You Can See. Performance You Can Measure.

Specified, tested, documented.

1.5 mmThickness
≥1100N/50mm tensile
−25 °CCold foldability
Class AFire · ASTM E108
Full technical data — 1.5 mm anti-slip series
Thickness over emboss1.5 mm ±5%EN 1849-2
Surface mass1850 g/m²EN ISO 1849-2
Water absorption≤1 % wtEN ISO 62
CaCO₃ ratio≤3 % wtEN 15836-2 A.8
Available width1650 mm
Elongation at break15–30%EN 12311-2
Tensile strength≥1100 N/50mmEN 12311-2
Peel resistance≥80 N/50mmEN 12316-2
Tear strength≥180 NEN 12310-2
Dimensional stability≤0.5%EN 1107-2
Foldability at low temp−25 °CEN 495-5
Welding peel resistance≥80 N/50mmEN 12316-2
Reinforcement construction (100% polyester grid)2.8 THR/CM
Reinforcement weight93 g/m²
Reinforcement fabric110 TEX
Artificial aging≥3EN ISO 4892-2
Microorganism resistance≤1 % wtEN ISO 846 D
Bacterium resistanceNo stainingEN ISO 846 C
Chlorine resistance≥3EN 15836-2 C
Staining agent resistance≥4EN 15836-2 D
Printing abrasionPassEN ISO 5470-1
Shore A hardness80ASTM D2240-97
Fungi resistanceResistantASTM G21-96
Fire resistanceClass AASTM E108
AQUAFINISH™

Exclusive protective topcoat delivering enhanced chemical resistance and industry-leading UV protection—safeguarding the liner’s appearance over time.

AQUASHIFT™

Innovative ink technology that allows the surface to shift character with changing light and depth—so the water comes alive through the day.

EN 15836-2  |  ISO 9001  |  ASTM D751  |  ASTM D4434  |  ANTI-SLIP CERTIFIED

Varnish-coated, calendared PVC with a non-heavy-metal stabilisation system and UV protection technology. Engineered to North American standards—built for demanding environments worldwide. PVC is naturally impermeable; vapor-permeance data is not applicable. Bespoke color, thickness and embossing available on request.

The Deeju Collections

Curated like stone.
Engineered like Deeju.

Photographed from our actual materials—their real colors, surfaces and finishes. What you specify is what we intend you to receive.

MOSAIC COLLECTION

Premium mosaic liner series · live stock quantities
AZURE MOSAIC
120AZURE MOSAIC

Classic azure tile with Mediterranean charm.

QTY 1,400 M
OCEAN MOSAIC
111OCEAN MOSAIC

Light, luminous blend with resort style.

QTY 1,691.25 M
MARINA MOSAIC
17MARINA MOSAIC

Deep, iridescent blend that shimmers.

QTY 4,466 M
BAHAMA BLUE
122BAHAMA BLUE

Bold marine tones for a striking finish.

QTY 701.25 M

CONTEMPORARY WHITES

Pure. Refined. Timeless.
PURE WHITE
58PURE WHITE
BAHAMA WHITE
52BAHAMA WHITE

Anti-Slip Surface

WHITE SQUARE
35WHITE SQUARE
WHITE MICRO DOT
119WHITE MICRO DOT

BLUE COLLECTION

Sophisticated aquatic blues
SMOOTH SKY BLUE
112SMOOTH SKY BLUE
SMOOTH BLUE
12ASMOOTH BLUE
BLUE
12BBLUE
LIGHT BLUE
12CLIGHT BLUE
BRIGHT BLUE
122BRIGHT BLUE
BLUE SQUARE
35BLUE SQUARE

TEXTURED COLLECTION

Tactile, stone, sand and grip surfaces
GRAPHITE GREY
109GRAPHITE GREY
GREY DOT
77GREY DOT
SAND BEIGE
109SAND BEIGE
SKY BLUE DOT
124SKY BLUE DOT
WHITE MARBLE
119WHITE MARBLE
LIGHT FELT GREY
113LIGHT FELT GREY

COLOR COLLECTION

A broader architectural palette
GRAPHITE GREY
109GRAPHITE GREY
LIGHT GREY
65LIGHT GREY
DARK MARBLE GREY
70DARK MARBLE GREY
COGNAC BROWN
114COGNAC BROWN
DEEP BLACK
67DEEP BLACK
Pool Visualizer

See your finish in the water.

Select a DEEJU surface and preview how it reads beneath water. Photographed from our actual materials.

120AZURE MOSAIC

SELECTED

120AZURE MOSAIC

Request This Sample

Digital preview only. Color and texture in water vary with depth, light and finish—confirm with a physical sample from our showroom.

These are highlights of the DEEJU range—many additional collections are available, and custom colors, textures and designs can be developed to your project’s requirements.

Aquadawn™ — Lagoons of the World

We don’t build lagoons.
We build destinations.

A pool is an amenity. A lagoon can be the reason people come—the image on every billboard, the memory every guest takes home, the address people choose. AQUADAWN™ is our proprietary lagoon system for creating exactly that: breathtaking, crystal-clear destination water, engineered for iconic impact with minimal maintenance and maximum sustainability.

SIGNATURE DESTINATION CONCEPTTHE SAFFRON SUNAn AQUADAWN™ lagoon world—cascading golden water, canopied terraces, desert light.
The Anchor

Destination water becomes the heart of a development—the attraction that drives footfall, occupancy and life around it.

The Identity

Each AQUADAWN™ world gives a project an image no rendering of another tower ever could.

The Value

Iconic waterscapes lift the worth of every unit, room and square metre that faces them.

The Platform

One engineered material system—scalable from a private lagoon to a destination attraction.

“The Earth’s Most Beautiful Waters — All in One Place.”

Lagoons of the World™ — themed lagoon destinations, each with its own water color, story, flora, light and soundscape.

LUNA ROSE™The world’s first pink lagoon beach—cherry blossoms, a glowing moon, flamingos on rose water.
INDIGO MIRAGE™Royal Persia meets desert fantasy—lotus lounges, lantern light and peacock-tiled cascades.
VERDE VIDA™The jungle wellness retreat—emerald waters, waterfalls and floating meditation decks.
Saffron Sun lagoon world
SAFFRON SUN™Mediterranean citrus bliss—golden tiers, lemon groves and floating café decks.

And the collection continues — ZAHARA BLU™ · AMARA ICE™ · CELESTE NOIR™ — plus custom worlds designed for your destination.

Why Developers Win
Unmatched Differentiation

Every project has a pool. Only one can have the world’s first pink lagoon beach—a permanent visual signature in a saturated market.

Viral Publicity

A destination the world photographs itself—drone films, influencers, travel media. A single post can be worth more than a campaign.

Premium Pricing

People choose their homes by the lagoon they face. Units around a signature world command a premium and sell through faster.

Multi-Zone Revenue

Each world is its own commercial ecosystem—restaurants, spas, event decks and floating lounges themed to the water.

The AQUADAWN™ System
  • Modular 5,000–200,000 m²
  • Two-stage UV + glass-media filtration
  • AI sensor-driven water quality
  • Solar-integrated · low-energy circulation
  • Engineered for hot, arid climates
  • Leak-free liner system with detection

100% owned technology — no royalties, no licensing. Lower capital and operating cost than conventional crystal-lagoon systems.

Private Estates · Resorts · Hospitality · Commercial · Beach-Entry · Lagoons · Destination Waterscapes

About Deeju

The surface beneath
extraordinary water.

DEEJU was created with a simple conviction: the Middle East’s most ambitious pools, resorts and waterscapes deserve the same engineered materials trusted across North America—delivered with a local showroom, local samples, and people standing behind the product.

We are the flagship waterscape brand of CAPI — Canadian American Plastic Industries, a North American waterproofing and engineered-materials company. CAPI provides the material and engineering foundation: highest-grade virgin PVC, calendared and varnish-coated, a reinforced PVC membrane with an internal 100% polyester reinforcement grid, produced under carefully controlled processes to rigorous North American product standards. DEEJU transforms that foundation into extraordinary waterscapes—curated collections, artisan mosaics, and the AQUADAWN™ destination lagoon system.

From our flagship showroom at Walk of Cairo in Sheikh Zayed, we support architects, developers and pool professionals across the region—from first sample to filled pool.

2Continents, one standard
5Curated collections
15Year warranty, up to*
PVCPolyester-reinforced membrane
CAPIMaterials · Engineering · Waterproofing
DEEJUPremium Aquatic Surfaces · Waterscape Design · Project Support
AQUADAWN™Destination Lagoons · Lagoons of the World

* See warranty terms and conditions.

From Selection to Water

The complete Deeju proposition.

  1. 1Specify

    Technical guidance, samples and documentation for architects and builders.

  2. 2Supply

    Premium reinforced materials held in regional stock.

  3. 3Deliver

    Scheduled delivery to site, across Egypt and the region.

  4. 4Install

    Certified field execution through our established installation network.

  5. 5Support

    After-sales support and service, locally in the Middle East.

For Architects, Developers & Contractors

Specify something extraordinary.

From one private pool to an entire destination, DEEJU supports the professionals who build with water—specification to installation.

Specification support

Full technical documentation, EN/ISO/ASTM data and guidance for tender and submittal packages.

Samples & textures

Physical swatch cards from the Sheikh Zayed showroom, plus a digital texture pack for renders and boards.

Project-scale supply

From single rolls to container programs, with regional stock and scheduled delivery.

Certified installation

Field execution with ARASYA for Plastics—23+ years in high-profile waterproofing and aquatic projects.

Field Experience That Goes Beyond the Product

Through our established installation network, DEEJU brings decades of regional PVC waterproofing and pool-liner installation experience to projects throughout Egypt. Our installation partner ARASAYA for Plastics brings more than two decades of waterproofing and liner-installation experience, and has worked with DEEJU liner products for approximately 15 years.

Our Products in the Field

DEEJU and the companies behind its regional distribution and installation platform have supplied pool-liner materials across major Egyptian developments, resort communities, commercial pools, private projects, and hospitality applications.

PRODUCTS SUPPLIED FOR PROJECTS & ORGANIZATIONS INCLUDING

MARASSINorth Coast, Egypt

Specialty liner materials supplied, including anti-slip and other surface products.

SILVER SANDSNorth Coast, Egypt

Specialty liner and anti-slip material supply.

EMACEgypt

Long-standing customer for specialty pool-liner materials—anti-slip, sand-effect, mosaic, black, white, grey, beige and other non-standard finishes.

SAMA STARSEgypt

Pool-liner materials supplied through the DEEJU regional platform.

SPLASHEgypt

Supply relationship for specialty pool-liner materials and finishes.

NORTH COAST DEVELOPMENTSEgypt

Products supplied across multiple resort and residential developments.

CAIRO & GREATER CAIROEgypt

Residential, commercial and private pool applications supplied through the DEEJU regional network.

  • Mountain View Hyde Park New Cairo
  • The Square Sabbour Consulting
  • New Giza Mini Golf New Cairo
  • El Gawhar Stadium Minya
  • Teda City Pools Port Said
  • Founichek Hotel Port Said
  • Agricultural Reservoir, Toshka FAO Project
  • Fountain Zones Amer Group

References describe products supplied and, where applicable, certified installation—not the design, construction or development of the projects themselves. Actual client references and invoices available upon request.

We Engineer the System Behind the Water

Deeju vs. ordinary pool liners.

DEEJUOrdinary
Material construction✓ Reinforced 100% PES multilayer membraneOften single-ply, unreinforced film
Surface finish✓ Multilayer varnish, anti-slip certifiedUncoated or single-coat print
UV & chemical performance✓ UV technology · chlorine ≥3 · staining ≥4Prone to fading and staining
Standards✓ EN 15836-2 · ISO 9001 · ASTM testedFrequently undocumented
Warranty✓ Up to 15 yearsTypically 1–5 years
Local support✓ Showroom, installation & after-sales in regionOverseas order only

Typical market comparison. Full technical documentation available on request.

15

Built for the water.
Backed for 15 years.

Every DEEJU flagship liner is protected by a warranty of up to 15 years*—the final reassurance behind the material, engineering, design and support.

* See warranty terms and conditions.

Media Center

Documentation & downloads.

Everything an architect, consultant or contractor needs to specify DEEJU.

Physical samples, swatch cards and project documentation available on request from the showroom.

Contact Us

Start your project.

Your email app will open with the enquiry addressed to info@deejupools.com. Plans or pool photos? Attach them to that email or send via WhatsApp.

Flagship Showroom

Private consultations by appointment.

Showroom B22-01, Walk of Cairo
Sheikh Zayed, Giza, Egypt

Direct

01063697054
+1-732-208-6932 (USA)
info@deejupools.com

WhatsApp Us

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Extraordinary pools. New surfaces.
Destination waterscapes.

Follow DEEJU for new projects, collection launches, installations and design inspiration from around the world.